Great piece in The New Republic
by way of the wonderful WMFU Blog
, which goes a long way towards summing up some of our views on the deeper and darker cultural implications of the ipod. There's no denying that the ipod has changed the way people consume music and has given people the chance to discover arists, eras andeven genres that they never knew existed. And this has some exciting implications for the future: a new generation of young people are experiencing a rich and exciting spectrum of music, which, as an optimist, I feel could have two very positive effects:
a) They start to realize that the vast majority of market-researched, mass-produced music they are being spoon-fed it complete SHIT and will stage a quiet revolution (see these guys
for a n example)
b) A new generation of young people have the opportunity to grow up in a far more rounded and exciting soundscape, open to more diverse and interesting influences. When I was a student, Britpop, the Stones and Zeppelin was about as exciting as people got. These days, I hear NYU kids discussing a myriad of varying influences . The knock-on effect of this could be a far more creative next generation of musicians
Let's not get too carried away, though...On the other hand it has also created a generation of ipod parasites who suck other people's life's work into their ipods, with about as much consideration as they would take having a piss or throwing away a piece of junk mail. Where is the excitement of FINALLY finding that record you've been searching for for FIVE YEARS? Where's the warm satisfaction of spending HOURS digging through record shop to find new things YOURSELF. There's a certain pioneering spirit shared by those who love to search for and find music and a more whore-ish spirit to those who use thier ipod to clone our beloved collections! "My ipod's a whore," a friend of mine recently commented, "it just opens its legs and lets computers spunk music up it." Right on.
The ipod may be slowly stripping us of the authority that comes from amassing enviable record collections, but it has yet to inflitrate into the realms of passion. It's awful to think that a gorgeous rarity like Bill Cosby singing Beatles and Hendrix covers could be sat gathering cyber-dust at the back of someone's ipod, uncared for and unloved, but we can still hold on to the fact that its owners "just don't get it..."To hear the fruits of our labors, come to Rufus (1oth ave between 45 and 46, NY, NY) this Saturday night - be enlightened
To search out items for your own collection, you could do worse than a trip to Rockit Scientists on St. Mark's Place...fine CD, fine Vinyl all under the watchful eye of Seven Twelve's own El Paso Hi-Fi!